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Your source for information, opinions & demographics from the Net Community!

• Have you ever purchased a product via the Internet?
  

  [ 5776]  74.5% - Yes
  [ 1870]  24.1% - No
  [   60]   0.8% - No Answer
  

• How many times have you made online purchases?
  

  [ 1775]  22.9% - Never
  [ 1568]  20.2% - 2-3 times
  [ 1526]  19.7% - More than 15 times
  [ 1050]  13.6% - 4-6 times
  [  968]  12.5% - 7-15 times
  [  722]   9.3% - Once
  [   81]   1.0% - No Answer
  

• If no, what is your reason for not ordering from the Internet?
  

  [ 5607]  72.4% - No Answer
  [  988]  12.8% - I do not want to submit personal billing information over the Internet.
  [  397]   5.1% - In general I don't do alot of shopping.
  [  323]   4.2% - I'm wary of ordering online due to unfamiliarity with the company.
  [  269]   3.5% - It was too difficult finding what I was looking for.
  [   97]   1.3% - If I don't deal with a person, I'm afraid my order will get lost.
  

• Was your purchase(s) for an item that you specifically were searching for?
  

  [ 4694]  60.6% - I was specifically looking for the item.
  [ 1045]  13.5% - I came across it and liked it, so I bought it.
  [ 1027]  13.3% - N/A - Never purchased anything online
  [  922]  11.9% - No Answer
  

• On the net, what is the primary factor which influences your decision to buy?
  

  [ 2112]  27.3% - The price
  [ 1376]  17.8% - The convienence of shopping online.
  [ 1268]  16.4% - N/A - Never purchased anything online
  [  704]   9.1% - The explanation of the item and its features.
  [  622]   8.0% - The 'ease' of finding the specific item.
  [  437]   5.6% - The photo or drawing of the item that was presented.
  [  421]   5.4% - The unique nature of the item.
  [  292]   3.8% - The general quality of the web site.
  [  272]   3.5% - No Answer
  [  184]   2.4% - The payment method available for purchasing the item.
  

• On average, are your purchases from a stand-alone site, or from a mall?
  

  [ 2567]  33.1% - Standalone storefront
  [ 2093]  27.0% - Mall
  [ 1425]  18.4% - Not sure
  [ 1235]  15.9% - N/A - Never purchased anything online
  [  369]   4.8% - No Answer
  

• Would you make repeat purchases from the sites that you've patronized?
  

  [ 4476]  57.8% - Yes
  [ 1393]  18.0% - N/A - Never purchased anything online
  [ 1202]  15.5% - Maybe
  [  329]   4.2% - No
  [  298]   3.8% - No Answer
  

• How did you pay for this online purchase (for the majority of your purchases)?
  

  [ 3741]  48.3% - Sent credit card via secure form/method.
  [ 1429]  18.4% - N/A - Never purchased anything online
  [  617]   8.0% - Sent credit card but not sure if secure or not.
  [  364]   4.7% - No Answer
  [  312]   4.0% - Called a telephone number and provided credit card info.
  [  301]   3.9% - Mailed a check or money order via postal service.
  [  245]   3.2% - Sent credit card via unsecure form/method.
  [  175]   2.3% - Other
  [  154]   2.0% - Emailed my credit card number.
  [   84]   1.1% - Another Internet-based ordering system
  [   72]   0.9% - E-Cash
  [   70]   0.9% - COD
  [   47]   0.6% - First Virtual account
  [   34]   0.4% - Cybercash
  [   28]   0.4% - Terms
  [   21]   0.3% - Digicash
  

• Have you ever had anyone use your credit card without approval?
  

  [ 5621]  72.5% - No
  [  698]   9.0% - I don't have any credit cards
  [  637]   8.2% - Yes - but I cleared it up without any liability
  [  297]   3.8% - Yes - by a family member
  [  243]   3.1% - No Answer
  [  137]   1.8% - Yes - and I ended up having to pay
  

• Are you set up or do you plan to become set up for online payment proecssing?
  

  [ 4757]  61.4% - Not currently and I do not plan to
  [ 1167]  15.1% - Not currently but I do plan to
  [  859]  11.1% - Yes, with one payment processor
  [  655]   8.5% - No Answer
  [  251]   3.2% - Yes, with multiple payment processors
  

• What type of products have you purchased online?
  

  [ 3422]  44.2% - Books, Information and Magazines
  [ 2610]  33.7% - Clothing
  [ 2311]  29.8% - Computer-related products & services
  [ 2019]  26.1% - Music and Videos
  [ 1835]  23.7% - Gifts
  [ 1779]  23.0% - Travel and Vacations
  [ 1479]  19.1% - Electronics/Electrical
  [ 1102]  14.2% - Toys and Games
  [  908]  11.7% - Flowers and Plants
  [  862]  11.1% - College Services
  [  854]  11.0% - Sports and Fitness
  [  829]  10.7% - Hobbies/Crafts
  [  813]  10.5% - Home Products
  [  810]  10.5% - Internet Products & Services
  [  782]  10.1% - Education
  [  753]   9.7% - Cosmetics and Beauty Aids
  [  694]   9.0% - Jewelry and Accessories
  [  559]   7.2% - Communications
  [  539]   7.0% - Food/Drink
  [  508]   6.6% - Adult Products/Services
  [  454]   5.9% - Art
  [  406]   5.2% - Business/Legal/Financial
  [  341]   4.4% - Other Services
  [  334]   4.3% - Medical and Health Products
  [  273]   3.5% - Infant and Toddler Products
  [  236]   3.0% - Information Resources/Help/Non-Profit Organizations
  [  220]   2.8% - Business Opportunities
  [  161]   2.1% - New Age
  [  148]   1.9% - Safety and Security
  [  140]   1.8% - Real Estate-related
  [  117]   1.5% - Mortgage Lending
  

• Have you been satisfied with the products that you have purchased online?
  

  [ 4174]  53.9% - Very satisfied - no problems
  [ 1584]  20.4% - Somewhat satisfied
  [ 1480]  19.1% - N/A - Never purchased anything online
  [  347]   4.5% - No Answer
  [  103]   1.3% - Not satisfied - many problems
  

• How would you compare online ordering with mail ordering?
  

  [ 4194]  54.1% - Online ordering is more appealing
  [ 1456]  18.8% - They're both about the same
  [ 1311]  16.9% - N/A - Never purchased anything online
  [  410]   5.3% - No Answer
  [  316]   4.1% - Mail-order is more appealing
  

• Are you worried about giving credit card information over the telephone?
  

  [ 2853]  36.8% - Yes
  [ 2376]  30.7% - Not much
  [ 1644]  21.2% - No
  [  619]   8.0% - I have no credit cards
  [  201]   2.6% - No Answer
  

• Are you worried about giving credit card information over the internet (in a secured transaction)?
  

  [ 2464]  31.8% - Not much
  [ 2367]  30.5% - No
  [ 2078]  26.8% - Yes
  [  613]   7.9% - I have no credit cards
  [  171]   2.2% - No Answer
  

• Are you worried about giving credit card information over the internet (in a non-secured transaction)?
  

  [ 5622]  72.6% - Yes
  [  807]  10.4% - Not much
  [  628]   8.1% - I have no credit cards
  [  435]   5.6% - No
  [  199]   2.6% - No Answer
  

• In general, do you like the idea of online, computerized shopping?
  

  [ 6614]  85.4% - Yes
  [  823]  10.6% - No
  [  269]   3.5% - No Answer
  

Questions, comments, spelling corrections? Contact webmaster@survey.net.

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